Meet the Team

Rob Francis, CEO, Co-founder

With an innate entrepreneurial spirit and diverse skillset, Rob is responsible for steering the company’s overall strategic vision, developing the infrastructure and forging key partnerships. He has decades of experience building successful ventures and helping companies thrive in complex and demanding environments.

Tyson Rossi, COO, Co-founder

With more than two decades of leadership experience in the cannabis and apparel industries, Tyson brings deep expertise in sales, marketing, global brand and product development, distribution and management. He has positioned industry-leading brands for growth and innovation, earning a reputation for creativity and ingenuity.